Virtual staging is a modern technique used in real estate marketing that involves digitally enhancing photos of an empty or outdated property to make it look more appealing to potential buyers or renters. Instead of physically furnishing and decorating the space, virtual staging uses computer-generated images (CGI) to place virtual furniture, decor, and other design elements into the photos of the property.
This process can help potential buyers or renters envision the potential of a property, showcasing how it could be furnished and styled. Virtual staging is typically more cost-effective and faster than traditional staging, which requires moving physical furniture and decorations into the home. It also allows for flexibility, as different styles or arrangements can be tested easily.